To create a Curator rule, from the Marketing Dashboard access Optimise --> Curator.
The rule needs to have a name, and then configure the "triggers". Multiple triggers can be used and these can be grouped with "AND" or "OR" relationships. The example below triggers the rule if the search query is "apply" OR "applications".
Next, configure one or more Actions that run when the rule is triggered. An example could be to put a specific result at the top of the results. Other options are to display "adverts" (a featured item) or a simple message.