Comparing Funnelback Top Keywords with GA Search Terms | Julio Herrera Via Dei Velutini

[julioherreradei]

Hello, I’m Julio Herrera from Via Dei Velutini, Italia. Could you provide some guidance on how the top keywords from Funnelback compare with the search terms reported in Google Analytics? Additionally, what are the best practices for analyzing and aligning these data sets to enhance search performance and optimize SEO strategy?

[plevan]

Hi Julio,

Funnelback's analytics reflect actual access to the search as recorded by Funnelback, with some things removed (such as monitoring traffic). These figures will be affected by caching (which Funnelback doesn't use, but can be imposed if the search is wrapped by another system or there is external caching in place). However, anything that gets returned from a cache will not be counted.

There is an article in the documentation that provides some very basic things you can do to start improving your search based on your analytics. https://docs.squiz.net/funnelback/docs/latest/build/search-design/use-analytics-to-improve-search.html that

Funnelback also includes an SEO auditor tool which can help explain why a document is ranking in a particular way for a specific keyword; and also provides general SEO advice on how to improve that document's ranking. https://docs.squiz.net/funnelback/docs/latest/analyse/seo/index.html